On May 2, 2024

How to use emojis effectively on social media?

In the dynamic world of digital communication, emojis became an essential element to express our emotions, intentions, and even reinforcing our message. Discover the fascinating history behind these small symbols, their strategic importance in your social media posts, and the best practices to maximize your engagement.

How to use emojis effectively on social media?

The origin of emojis

Emojis, those small colorful pictograms, have a history dating back to 1999 when Shigetaka Kurita created them for a Japanese mobile communication platform. Inspired by weather pictograms and manga symbols, Kurita aimed to facilitate quick and effective communication. Today, emojis are integrated into our daily lives, transcending language and cultural barriers.

The importance of emojis in social media posts

Emojis have now become an integral part of how we communicate on social media. They add a touch of personality and emotion to our messages, making them more welcoming and understandable. For brands, using emojis in posts can significantly increase engagement by making the content more meaningful and encouraging reader’s interactions.

How many emojis to use to maximize engagement?

So, what's the magic formula? A study reveals that including at least one emoji in your posts can increase engagement by over 25%. However, as with anything, excess can have the opposite effect. It is recommended to limit yourself to 3-4 emojis to keep the message clear and avoid information overload. The trick is to use them strategically to support your message without distracting from it.


Emojis are much more than just a visual fancy; they are a powerful tool in your digital communication arsenal. ComInTime encourages you to harness their potential to enrich your posts and connect authentically with your audience. After all, a picture is worth a thousand words, and an emoji can sometimes communicate what words cannot.