On Oct 24, 2023

Analyze your content effectiveness on social networks

In today’s digital age, social networks are a real asset for businesses looking to increase their visibility and thrive in a highly competitive environment. They offer an unparalleled opportunity to connect with a global audience, promote their products and services, and build an undeniable brand presence (and we are sure you already know that!)

Analyze your content effectiveness on social networks

However, it is not just about posting content. It is essential to ensure that it aligns with your goals and share the right message you want to convey. Because in fact, posting without thinking about these elements serves no purpose. It is crucial to understand what has worked or not in your previous posts to adjust your communication strategy, and so optimize your online presence.

That is why getting familiar with some specific indicators will help you analyze your content, as they will examine for you essential factors you want to target and improve your communication.

The key now is to know which ones to use… ComInTime presents its top 4 relevant indicators!

Engagement rate

The engagement rat is a key indicator when analyzing performance of your publications on social media. It measures your audience’s interaction with your content. It includes number of likes, shares, comments and other actions indicating active engagement of your audience with your publication. A high engagement rate is usually a positive sign as it means your content impacts your public.

To calculate it, divide the total number of interactions by the number of post views, then multiply by 100 to get a percentage.

Organic reach

The organic reach is an important indicator to measure the natural visibility of your posts, meaning the number of persons who see your content without being promoted through paid advertising. To optimize organic reach, it is essential to create high-quality content that captures your public interest. Using relevant hashtags, active engagement of your followers and responding to comments are common strategies to enhance organic reach. Social media algorithms often favor posts that generate interactions, making this indicator crucial for your strategy.

Conversion Rate  

The conversion rate is a crucial indicator to understand how your content leads to specific actions of your audience. It measures the percentage of people who take a desired action after seeing your post, whether it is making a purchase, signing up, or any other goal that you defined. To improve conversion rate, it is essential to create compelling calls to action (CTAs) and make your content persuasive.

A high conversion rate is particularly important for businesses, because it shows that your content generates tangible results.

Optimal posting time

The optimal posting time varies based on your target audience and of your niche. It is essential to post when your audience is the most active on every social media platform. To determine the optimal time, use analytics tools that provide data on peak activity time of your audience. In adapting your post calendar in consequence, you can maximize the reach of your posts and increase engagement.


Social networks offer an unparalleled platform for companies wanting to increase their online visibility. However, key to success lies in analysis! Understanding and using key indicators will allow you to adjust your strategy, create relevant content and achieve your communication goals. Do not forget to regularly monitor these four valuable indicators: thanks to them, each of your posts will become an opportunity to reach new heights.