On Nov 14, 2023

5 things you need to know before organising a competition on social networks

Competitions on social networks have become an essential communication tool for SMEs looking to develop online. They offer a number of benefits, including increasing visibility, boosting engagement and awareness, building loyalty and collecting valuable data.

5 things you need to know before organising a competition on social networks

Organising these competitions can boost brand awareness, increase user engagement and provide opportunities to promote specific products or services, while expanding the subscriber base. In addition, they allow you to collect useful data, attract traffic to your company's website, and collaborate with other brands or influencers. However, their organisation requires careful attention to detail to ensure their success.

In this article, explore our 5 factors to look out for before organising games and competitions on social networks, so that you can exploit their full potential and successfully implement your online communications strategy!

Tip 1: Clearly define your goals 

Before launching a competition, it's essential to clearly define your goals. What do you want to achieve with this competition? Is it to increase the number of subscribers, collect customer data or promote a new product? By having precise objectives, you can guide your strategy and measure the success of your competition. Setting clear goals is the cornerstone of any successful competition campaign. It allows you to direct your efforts towards specific results, measure the return on investment in a meaningful way and adjust your strategy if necessary. If your aim is to increase the number of subscribers, you can set up subscription incentives as part of the competition. If you are looking to collect customer data, make sure that the questions asked of participants are relevant and useful to your business. If the aim is to promote a new product, design the competition in such a way as to highlight the product and generate enthusiasm.

Tip 2: Choose the appropriate platform

The choice of social media platform is crucial. Each social network has its own audience and its own features. It is essential to select the platform that best matches your target audience. A thorough analysis of demographic and behavioural data will help you make the right decision. The choice of platform depends very much on the nature of your target audience. For example, if your company targets a younger, more creative audience, Instagram may be the ideal platform for your competition. If your audience is more professional, LinkedIn might be more appropriate. It's essential to understand where your audience is and choose the platform accordingly. Careful analysis of demographic data, such as age, gender and location, as well as behavioural data, such as interests and buying habits, will enable you to make the most informed decision.

Tip 3: Draw up clear rules and regulations

Clear rules and regulations are crucial to avoid potential disputes. Participants need to know what is expected of them and what rewards are at stake. Make sure you comply with local regulations and align your rules with the terms of use of the social media platform. The rules and regulations of your competition must be transparent, understandable and comply with the laws in force. Participants must know what is expected of them, how to enter, how the winners will be selected and what rewards are at stake. The aim is to create a fair and unambiguous competition experience for all participants. You should also make sure that your rules comply with the terms of use of the social media platform you are using, as each platform may have its own requirements and restrictions on competitions.

Tip 4: Design a convincing promotional campaign

Promotion is the key to the success of your competition. Create compelling messages and convincing visuals to grab your audience's attention. Use powerful calls to action to encourage participation. A well thought-out communication strategy will help maximise the impact of your competition. Once your competition is ready to be launched, promotion becomes crucial. Use hard-hitting messages and attractive visuals to grab your audience's attention. You can create captivating publications that explain the details of the competition, the rewards involved and the steps to take part. Don't forget to include compelling calls to action to encourage participation, such as "Enter now" or "Try your luck". In addition, consider using paid advertising on the social media platform to reach a wider audience.

Tip 5: Follow and analyze performances 

Once the competition is underway, it's essential to monitor and analyse performance. Use analysis tools to measure engagement, reach and conversion. This data will help you evaluate the effectiveness of your strategy and make adjustments if necessary. Performance tracking is essential for measuring the effectiveness of your competition. Use the analysis tools available on the social media platform to track participant engagement, the reach of your competition and the conversion rate (the number of participants compared with the number of people who have seen your competition). This data will help you determine what's working and what needs to be improved. If you find that certain parts of your competition aren't generating much engagement, you can make adjustments along the way to maximise the impact of your campaign. Ultimately, performance analysis will help you optimise your future competitions and achieve even more impressive results.


By keeping an eye on these five essential factors, companies can make the most of their competitions on social networks and successfully achieve their communication goals!